Marketing Program

The Wohlfarth Commitment: to get you, the seller, the highest possible price for your property, with the best terms and within the shortest time frame. Wohlfarth’s marketing strategies are specific to each property, and include advertising, marketing and public relations, as appropriate.

The right price: The listing price is determined by market activity for comparable properties, the target selling price and sales strategy. The “right” price is key in today’s market, as a well-priced property can still incite a bidding war.

Co-broker support: For exclusive sales, we co-broke the property with the help of our own firm’s professional network. Wohlfarth & Associates is a member of the Real Estate Board of New York, Rolex Manhattan Listing Service and the Manhattan Association of Realtors-Manhattan Multiple Listing Service.

Open houses: Wohlfarth organizes open houses, if appropriate, and tracks visitation and follow-up, with both other brokers and potential buyers.

Client updates: Whether by phone, email or letter, out agents update you with market reports, broker and buyer feedback, and news and trends that make a difference in your sale.

Marketing and Promotion

The facts: We prepare and distribute a comprehensive fact sheet with financial information about your property and the building, with specifics such as major capital improvements, financial histories, percentage of units sold, etc. Experience has shown us that presenting the facts clearly empowers buyers to make a quick decision.

Internet and website: The most current information is available to you at www.wohlfarth.com, which is updated multiple times, daily. Additionally, your property will be listed on Realtor.com, the official website of the National Association of Realtors, as well as Cyberhomes.com, Trulia.com, Streeteasy.com, MSN.com and Moving.com.

Targeted advertising: Wohlfarth knows which media outlets are the right ones for every listing, and never applies a formula to our advertising plans. We regularly run ads in The New York Times, New York Post, New York Magazine, Wall Street Journal, Financial Times, amongst others.

Public relations: Our firm retains a real estate public relations expert to support sales with strategic coverage in any of the leading local and national publications that help drive inquiry and sales.

Direct mail: With a database of over 10,000 names across the Tri-state’s premier zip codes, we complement our other marketing initiatives by bringing your property to the direct attention of buyers.

Other services: From staging to minor remodels to movers, Wohlfarth is happy to refer clients a network for credible professionals who support the property’s sale.